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 "By inventing a new, affordable path for content production and distribution, the door opens for individuals, educators and businesses of any size to learn, share, compete and profit."

- Bill Delzell, Inventor of the LightGrid

 
 

"The LightGrid takes a big step towards the democratization of media."

- Chris Anderson, Curator of the TED Conference

 Think:

- VistaPrint, for affordable on-demand marketing materials.

- Legalzoom, for remote access to professional services.

- McDonald's, for standardization and scalability.


"It's the Holy Grail of content production."

- Joe Maidenberg, Head of Technology & Youtube Spaces


Who Will Care?

Over 10,000 paying LightGrid customers have worked with us to date

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The Opportunity:

  • Global advertising has a Total Addressable Market (TAM) of $656b

  • The TAM in commercial photography in the US alone is $14b

  • The Serviceable Available Market in photography is $3.5b

  • A large underserved market of small to medium sized businesses

  • Case study - Paypal licensed 40 images - paying over $1,000 per image - which earned $60,000 in gross revenue in less than six hours


"What Kinko's did for quick printing LightGrid is doing for video and photography"

- Jim Connor, host of Game Changers


     Founders:

 
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William (Bill) Delzell, B.A. Art Center College of Design
Inventor & CEO, Thirty-five years of image making experience with brands, from Apple to Xerox

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Dr. Zoz Brooks, Ph.D. Massachusetts Institute of Technology
Cofounder, Electrical Engineering and Computer Science in the Robotic Life Group at MIT's Media Lab

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Scott Minneman, Ph.D. Stanford University
Cofounder, Engineering Designer Xerox PARC, Advisor for the Institute For The Future

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Marshall Spight, M.Eng. University of California Berkeley
Cofounder, Software Engineer at Xerox PARC and Lead Engineer Google Adwords & Adsense

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Jim Bonfield, C.B.A. CSU Sacramento
Cofounder, SVP CustomerLink, Merger - Intuit 2014, Managing Partner, SpeakLocal.com

 
 

Milestones: 

  • The LightGrid was the first product to debut at the TED Conference without paid corporate sponsorship.

  • Peak Design, Kickstarter's most successful ongoing project spent $250 in the LightGrid and raised $365,000 to launch its first product.

  • 2016 Academy Award nominated film, Racing Extinction – scenes filmed in the LightGrid

  • LightGrid was selected by Ester Wojcicki, Global Moonshots in Education, to become its first technology partner.

 


Introduction to the LightGrid

Watch this 2 min video with Cofounder Zoz Brooks

 

The Market Network Platform:

Affordable, Fast, "Local-Anywhere" SMB Imagery

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Intelligent image production:

This empowers local business to stop shouting for attention in small, un-targeted bursts and transforms them into relevant conversationalists.

Data-driven talent casting:

With data integration partners like Acxiom and Nielsen, we empower advertisers to know WHO they should be marketing to and WHERE to find those prospects online.

We tie that knowledge directly to on-camera talent selection casting and scripting so we have the “right” types of talent speaking to the “right” Custom Audiences that we build based on each local  markets.

We offer real-time production tele-presence (an online directors chair) for advertisers WHILE the shoot is actually taking place, live.

Our distribution engine will configure a custom audience distribution strategy and enables immediate placement using Programmatic-like distribution on YouTube, Facebook Audience Network, and many other targeted distribution networks.

Consumer Data Analytics: 

Imagine the powerful impact of being able to show an advertiser exactly who his most-likely-to-be clients really are. We currently use Acxiom's PersonicX to do this. 

This allows us to direct on camera talent, casting and distribution decisions.

Local Talent:

Knowing who to target is one thing, having access to a talent pool of actors that look like your best, local customer groups is an entirely new level.

By working with local agencies, actors and spokesmodels who are available in large numbers in our S.F. Bay Area market allows us to easily sort and suggest the right talent for every job (we have done this previously with a project Bill created called BlueSky People a few years back).

Easy, online booking, payment and scheduling of the talent is all a part of this module.

Local Flavor Video App: 

In order to truly be able to create "Localized Ads" we need to include local imagery.

By offering a step-by-step image and video capture app for all SMB users we can capture images, video and audio from their businesses and markets.

The SpeakLocal app will walk users through an easy to use image capture process that will provide hero-shots of their stores, customers, employees and local markets that can then be used with our "green screen" process to provide local backgrounds to the demographically appropriate talent as they deliver their commercial messages.

Take a virtual tour of our studios now:

 
 

Why we do what we do:

We believe it's time to abandon interruptive, gimmick-filled advertising and start to move towards well targeted, genuine conversations that start with with inbound and outbound videos.

On Demand Video Production empowers people to stop shouting for attention in small bursts and transforms them into conversationalists with targeted, local & online audiences that actually might have an interest.

No one is offering what we can offer... Data Driven, Local Market Strategy, Full Production, AND Targeted Multichannel delivery of the content to the advertiser’s “most likely” to engage prospects. 

"Wow, as a strategist at major agencies - McCann Worldgroup and Ogilvy New York - this is very impressive technology."

- Devin Holmes, Integration Specialist, SalesForce