Our friends from down the hall, Hands On Gourmet, came into the LightGrid for a fun and interactive photo shoot. All members of the staff were able to create high quality images of each other, which were eventually turned into a movie poster. The technology of the LightGrid allows the process to be simple and exciting from the push of the camera button to the end composited result. Let the Blue Sky LightGrid team help you create your very own movie poster.
Blue Sky LightGrid hosted an exciting event on December 3rd with a group from Facebook. Hands On Gourmet hosted cooking lessons and a competition, and the 3DIGIVIEW Time Slice camera system was on site to capture the creativity in the studio. See all the videos from the event on our Vimeo page here at Vimeo Blue Sky LightGrid. Enjoy the Videos!
The images from the Yelp event in the LightGrid are edited and ready for viewing. Here are just a few from the event. To see all of the images that were taken, visit our Flicker Page here. Feel free to view, download, and share your pictures from the event in the LightGrid. For a high resolution image please feel free to contact us at 415.626.7232 or by email at firstname.lastname@example.org.
Blue Sky LightGrid hosted a Yelp event where the 3 DIGIVIEW Time Slice camera system was set up and ready to capture the fun. Enjoy the videos and feel free to contact us for more information. View all Time Slice videos on our Vimeo page.
Owner Taylor Carter and her team from Pilates Proworks of San Francisco made their second appearance at the Blue Sky LightGrid the other week. Taylor didn't need to worry about the technical aspects of lighting, but was able to focus instead on showcasing her staff's pilates capabilities. The technology here at Blue Sky allows first and second time camera users to produce high quality professional imagery in half the time with a fraction of the cost. Learn more about Pilates ProWorks
How the West is Winning: Spotlight on Los Angeles and San Francisco
By Romy Ashby
“Less is more” is starting to apply to time as well. San Francisco’s Blue Sky LightGrid™ is a facility where studio space is often rented for very short blocks of time, and for some relatively new reasons.
“Blue Sky enables the micro-entrepreneur, student or individual to achieve professional results affordably,” says owner and longtime photographer Bill Delzell. At Blue Sky, which he’s owned for 17 years, he collaborates with his clients in his LightGrid studio. A patented turnkey solution, the LightGrid incorporates touch-screen lighting formulas into a robotically controlled studio where sound, light and capture—for both photography and video production—are seamlessly integrated.
With full green screen capabilities, the LightGrid eliminates hours of costly setup and preparation, once taken for granted as a part of any photo shoot. As a result, Delzell now sees a big demand for hourly use of the space.
Changes in technology have altered not just the photo business, Delzell points out, but the advertising industry itself.
“Adweek’s recent article on ‘The Tween Machine’ summed it up,” he says. “The author says this new powerful consumer does not want to be advertised to, they want to be engaged. The ‘Second Screen Audience,’ which means every screen but TV and cinema, is transforming everything from communications to content to engagement.” With this phenomenon, 60 percent of Delzell’s shoots are video; the rest are a hybrid of video and stills shot simultaneously.
With the understanding that a rental studio must keep pace with evolving client requirements to be successful, Blue Sky hosts a unique residency program called The Work Yard, which serves multiple purposes. In the studio, newly graduated interdisciplinary students gather to collaborate as a creative team, with a goal of refining and empowering brand strategy. The program offers an affordable solution to companies wanting to build their brands through the social media prism while giving new grads an opportunity to enter the work force with hands-on experience.
“I used to feel accomplished if I made one good image for an advertising client in a day,” Delzell says.” But, as he reminds the residents, everything that happens in front of the camera is still the domain of the creative individual, and that will never change. “It’s an exciting time for image makers of all disciplines,” he says. “Rethinking the path to a meaningful and engaging career is vital to anyone hoping to be seen, heard and recognized by this very elusive 21st-century audience.”
I had a great time in the LightGrid with this particular model. These images are a little different from my normal portraiture in the way of mood, exposure, and setting of the studio. She is not a professional model, but her energy and openness during the shoot allowed me to capture and direct the mood that I was looking for. Good shoot, and I look forward to working with her in the near future. Check out my website for more example of my work.
Instructor Rafiki Cai and his students in the Upward Bound project stopped by the Blue Sky LIghtGrid to talk with Bill Delzell about the science of light and how software and robotics can create powerful tools for the production of photography and video. The Upward Bound Project is a program put into place by the University to help high school students get prepared for college majors and careers focused on "STEM" fields (Science, Technology, Engineering and Math). Program alumni have graduated from, or currently attend, colleges with some of the nation's best STEM programs.
Previously we had posted about Ubisoft's upcoming game Assassins Creed IV: Black Flag. Here are some of the images that were shot of the character Black Beard that will appear in the game. Ubisoft has consistently utilized the LightGrid for their still imagery, and the outcomes speak volumes of the quality that can be achieved at Blue Sky.
The owners and staff of Pilates ProWorks San Francisco came into the LightGrid to photograph portrait and action shots for their website. Owner/Photographer Taylor Carter tests her skills using the LightGrid technology.
This was a fun, high energy shoot, where first time LightGrid user Taylor Carter was able to showcase the simplicity of the technology here at Blue Sky. Learn more about Pilates ProWorks