New work from Jorge Novoa in the LightGrid
"The Mad Scientist"
This series was inspired by the classic "Mad Scientist" character.
The teams goal was to use to build a story around the model using fashion styling as the tool.
Through this process a progression from eccentric clarity to blinding madness is revealed.
The LightGrid provided a precise work space that was flexible and very easy to manipulate for our desired effect.
Photographer: Jorge A. Novoa