Magician Jay Alexandar wows the LightGrid

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Jay Alexander recently stopped into the LightGrid for some new head shots and left the staff wowed by his special performance he gave after the shoot.  

A master magician and comic, Jay Alexander is one of the top corporate and society entertainers in the country. He has appeared on the Today Show, Good Morning America, MTV and a favorite on many morning shows. Jay creates customized shows for Fortune 500 companies.

Jay Alexander is the great grandson of the legendary vaudeville performer, Gentleman Ben Darwin. As a child, Jay found a trunk in his grandparents attic filled with magic and escapes. His interest in magic took off from there. At the age of fourteen Jay was honored to be the youngest recipient of the Society of American Magicians Gold Medal of Honor. More about Jay check out his website at http://www.jayalexander.com/index.html.


From the Bay to the Snow

This is an example of the latest composite work coming out of The LightGrid. Color Rhythm employee Spencer stopped in for a  fun, interactive shoot in his full snow gear to test a new apparel concept. The LightGrid is a great tool for producing fun images that are perfectly designed for having multiple lighting scenarios. It allows anyone to quickly match the subject lighting to the desired backdrop lighting for more efficient composing.

This is the original high resolution image that was shot in The LightGrid

This is the original high resolution image that was shot in The LightGrid

The background image that was shot on the Saddle of the San Francisco Peaks in Flagstaff, Arizona. Photo Credit: Austin Heppler

The background image that was shot on the Saddle of the San Francisco Peaks in Flagstaff, Arizona. Photo Credit: Austin Heppler

Hands on Gourmet

Retouching Credit: Austin Heppler

Our friends from down the hall, Hands On Gourmet, came into the LightGrid for a fun and interactive photo shoot. All members of the staff were able to create high quality images of each other, which were eventually turned into a movie poster. The technology of the LightGrid allows the process to be simple and exciting from the push of the camera button to the end composited result. Let the Blue Sky LightGrid team help you create your very own movie poster. 

Pilates Proworks back in the LightGrid

Owner Taylor Carter and her team from Pilates Proworks of San Francisco made their second appearance at the Blue Sky LightGrid the other week. Taylor didn't need to worry about the technical aspects of lighting, but was able to focus instead on showcasing her staff's pilates capabilities. The technology here at Blue Sky allows first and second time camera users to produce high quality professional imagery in half  the time with a fraction of the cost. Learn more about Pilates ProWorks 

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LightGrid Highlighted in Photo District News

Summer intern/photographer Austin Heppler made his publication debut while working at Blue Sky Rental Studios.  "It was a real honor to see that I was published in such a well known publication like PDN, especially after having such a fun, exciting experience at Blue Sky Rental Studios," Heppler states.

Summer intern/photographer Austin Heppler made his publication debut while working at Blue Sky Rental Studios.  "It was a real honor to see that I was published in such a well known publication like PDN, especially after having such a fun, exciting experience at Blue Sky Rental Studios," Heppler states.

How the West is Winning: Spotlight on Los Angeles and San Francisco 

 By Romy Ashby

“Less is more” is starting to apply to time as well. San Francisco’s Blue Sky LightGrid™ is a facility where studio space is often rented for very short blocks of time, and for some relatively new reasons.

“Blue Sky enables the micro-entrepreneur, student or individual to achieve professional results affordably,” says owner and longtime photographer Bill Delzell. At Blue Sky, which he’s owned for 17 years, he collaborates with his clients in his LightGrid studio. A patented turnkey solution, the LightGrid incorporates touch-screen lighting formulas into a robotically controlled studio where sound, light and capture—for both photography and video production—are seamlessly integrated.

 

Claudia Goetzelmann working on set in the Blue Sky LightGrid for designer Camelia Skikos.  

Claudia Goetzelmann working on set in the Blue Sky LightGrid for designer Camelia Skikos.

 

With full green screen capabilities, the LightGrid eliminates hours of costly setup and preparation, once taken for granted as a part of any photo shoot. As a result, Delzell now sees a big demand for hourly use of the space.

Changes in technology have altered not just the photo business, Delzell points out, but the advertising industry itself.

Adweek’s recent article on ‘The Tween Machine’ summed it up,” he says. “The author says this new powerful consumer does not want to be advertised to, they want to be engaged. The ‘Second Screen Audience,’ which means every screen but TV and cinema, is transforming everything from communications to content to engagement.” With this phenomenon, 60 percent of Delzell’s shoots are video; the rest are a hybrid of video and stills shot simultaneously.

With the understanding that a rental studio must keep pace with evolving client requirements to be successful, Blue Sky hosts a unique residency program called The Work Yard, which serves multiple purposes. In the studio, newly graduated interdisciplinary students gather to collaborate as a creative team, with a goal of refining and empowering brand strategy. The program offers an affordable solution to companies wanting to build their brands through the social media prism while giving new grads an opportunity to enter the work force with hands-on experience.

“I used to feel accomplished if I made one good image for an advertising client in a day,” Delzell says.” But, as he reminds the residents, everything that happens in front of the camera is still the domain of the creative individual, and that will never change. “It’s an exciting time for image makers of all disciplines,” he says. “Rethinking the path to a meaningful and engaging career is vital to anyone hoping to be seen, heard and recognized by this very elusive 21st-century audience.”

Intern Austin Heppler in the LightGrid

I had a great time in the LightGrid with this particular model. These images are a little different from my normal portraiture in the way of mood, exposure, and setting of the studio. She is not a professional model, but her energy and openness during the shoot allowed me to capture and direct the mood that I was looking for. Good shoot, and I look forward to working with her in the near future. Check out my website for more example of my work.